Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors. "The sports drink category has ...

We are gathered together to celebrate three lives cut short. Earlier this week, GHOST’s CEO Dan Lourenco took to Twitter to announce that the long-standing partnership between GHOST and Mondelēz was ...

LOS ANGELES — The College Basketball Crown on Wednesday announced a partnership with GHOST®, a lifestyle brand spanning energy and hydration drinks, merch and more. GHOST becomes the tournament’s ...

Beverage brands made up the majority of Circana’s list of 2023’s top-selling new brands in the food and beverage category. While the leader in the category was a new product from infant formula brand ...