Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

Data science and data analytics: people working in the tech field or other related industries probably hear these terms all the time, often interchangeably. However, although they may sound similar, ...

Successful modern manufacturing means making the most of cutting-edge technologies. One advance that has reshaped manufacturing practices is the incorporation of data analytics. Data analytics unlocks ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...