With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is.

Measuring the health of your loyalty program is so much more than sign-ups and app downloads. The true value of a loyalty program must consider your program reach, your ability to impact the behavior ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly,... The post How Airline Loyalty Programs Hook You Long Before You Realize It appeared first on The Daily Dive ...

Alaska Airlines consistently offers some of the best travel rewards, including affordable award flights and elite status perks. Concluding its acquisition of Hawaiian Airlines, frequent flyers will ...