Implementation of a marketing strategy can improve business profitability because of implications for all aspects of the company's operations. The marketing strategy focuses company attention on ...

Let’s face it — marketing’s hard work. There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects. From developing a real strategy ...

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well-known ...

When marketing strategy objectives fail to materialize, is it because the strategy was unsound or the implementation was ineffective, or both? Findings from a two-stage exploratory study of marketing ...

There’s been a wealth of new technologies over the past several years that have quickly changed the way businesses communicate with and market to their customers. With growing interest in augmented ...

Having a business strategy isn't useful if you have no plan to implement it. Understanding how to place your strategy in motion and relay your goals to your staff takes time and planning. Before you ...