The Better Business Bureau said on Thursday that a recent retargeting ad campaign for LifeLock didn't include the notice-and-choice icon -- the centerpiece of the industry's self-regulatory privacy ...

ICON Health & Fitness, a manufacturer and distributor of fitness products, has significantly improved its retargeting efforts since implementing the Ad Manager solution from SeeWhy, an SAP company.

One of the top-level metrics that app-based businesses concern themselves with is the volume of installs and new users that they are getting. An app’s installation rate is important because it helps ...

Remerge is a demand-side platform (DSP) that helps mobile businesses increase revenue from their existing app users by keeping them engaged with personalized mobile ads. The company has also enhanced ...

Some 98pc of first-time visitors to a website leave without making a purchase. Historically, marketers didn’t know why, and it was next to impossible to win those customers back without significant ...

The car company Kia Motors America ran a retargeting campaign without including the privacy icons that are supposed to inform consumers about online behavioral advertising, the Better Business ...