The shift to service as software will bring learning curve advantages, software-like marginal economics, and winner-take-most dynamics to all companies across every industry, not just tech vendors. We ...

When I worked for an aerospace company, a running joke was that we were a data storage company that happened to take satellite images. The amount of data we had stored in that prior life was measured ...

When designing the service layer in your applications the choice of the technology to be used in the service layer depends on many factors. In this article, I will present a discussion on when and how ...

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries ...

"Experience is the new battleground for brands to drive growth. Eighty-seven percent of organisations agree that traditional experiences are no longer enough to satisfy customers. Yet a siloed ...