Gamefam, a metaverse media company for Gen Z and Alpha communities, said in its second annual report that its branded campaigns on Roblox and Fortnite have exceeded 2.7 billion brand engagements in ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...

As brands look to promote themselves through video games like Roblox and Fortnite, it is unclear how successful these ...

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...

Explore how to discover the best Roblox games tailored to your unique playstyle with expert suggestions and personalized recommendations. INA FASSBENDER/AFP via Getty Images Finding the best "Roblox" ...

Roblox experience creator Talewind has laid off a "significant number" of employees as a result of restructuring efforts. The decision was made "with a heavy heart" but ultimately adds to the growing ...

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Eighty percent of Gen Zers have acne, and 90% of them are gamers. Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership ...