Learn how companies alter cash flow by adjusting accounts payable, misusing non-operating funds, and selling receivables.

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Ownership should follow accountability, not tradition, tenure or the org chart. If your marketing team is responsible for ...

Learn how Marc Chaikin's Money Flow Indicator uses price and volume data for better trading decisions, highlighting ...

A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

C3.ai, Inc. engages in the provision of enterprise artificial intelligence software for digital transformation. It delivers the C3 AI suite for developing, deploying, and operating large-scale AI, ...