Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

Enterprises are shifting from static dashboards to AI-native analytics that deliver faster, conversational, context-aware insights.

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

“Transitioning to Microsoft Azure Virtual Machines and Azure Virtual Machine Scale Sets really lets us optimize and streamline our analytics processes. We’re processing 40% more analytics now.” John ...

Attributed revenue, ROAS, conversion rate — traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more ...

Customer retention is a critical challenge for telecom companies, and understanding customer churn can significantly improve business strategies. This paper focuses on developing an accurate ...

IFS stands out as a leading provider of enterprise software solutions not just by reputation, but through a robust product portfolio. The company’s offerings span end-to-end data and analytics, ERP, ...

A major data breach at health insurance giant Blue Shield of California appears to be a case of misconfiguring advertising analytics tools. Between April 2021 and January 2024, Google Analytics was ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Featuring Lisa Loftis, SAS Principal Product Marketing Manager, SAS; Lucas Kelly, Senior Data Scientist, World Wildlife Fund (WWF) and Beth Tracton-Bishop, Ph.D., Director of Research, HBR Analytic ...