Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

New York (CNN) — If Roblox users want to chat on the online gaming platform, they’ll soon have to verify their age by providing a government ID or by letting an artificial intelligence age estimation ...

🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, multi-shot ads and UGC-style content using only a single product image—no ...

Genshin Impact update 6.1 will introduce a new Roblox-style game creator and social space called Miliastra Wonderland, giving players a new permanent UGC game mode with its own custom character and ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. Why we care. OpenAI wants to monetize free ...

The sides of buildings have become an unexpected source of conflict as street artists, advertisers and residents debate what New York should look like. Credit... Supported by By T.M. Brown Photographs ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...