How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To …

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Do you have multiple …

Jul 1, 2023 · Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and appsGA4 is a new kind of property designed for the future …

The default reports in Google Analytics help you monitor your key business metrics. Explorations gives you access to data and analytical techniques that aren't available in reports.

Measure campaign performance Use Google Analytics conversion data to measure campaign performance and make adjustments as needed. For example, you can use Google Analytics’s …

URL builders: Collect campaign data with custom URLs Discover how to use Google Analytics’s URL builder to add utm parameters in order to identify the campaigns that refer traffic. By …

Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations (like Google Ads …

Related resources Path exploration is similar to other Analytics features, but offers some advantages: Like multi-channel funnels in Universal Analytics, path exploration explores the …