The Menu Engineering Matrix helps restaurants optimize menu items by providing clear insights into performance metrics that directly affect profitability. It classifies items into Stars, Plow Horses, …

This essential tool evaluates menu items based on both popularity and profitability, giving you a clear path to decide which dishes to elevate, adjust, or phase out. With that in mind, let’s explore how the …

Free Menu Engineering Matrix calculator. Auto ranks items by contribution margin and 80/20 popularity to classify Stars, Plowhorses, Puzzles, Dogs. Excel download + Google Sheets preview.

Oct 15, 2025 · Boost restaurant profits with menu engineering strategies. Explore metrics, pricing methods, and actionable techniques to enhance menu performance.

A menu engineering matrix can provide operators with a visual representation of the menu's profitability and is a useful framework to evaluate and optimize the menu for greater profits.

Apr 10, 2025 · Learn how to do restaurant menu engineering to highlight your most profitable menu items and boost overall sales with strategic design & analysis.

Jan 15, 2025 · Find out how popular and profitable your menu items are with our menu engineering matrix. Then learn how to modify your menu for more sales.

Instead of guessing, the template organizes each menu item by how often it sells (popularity) and how much profit it brings in per plate (profitability), then plots every item in a simple matrix.

Utilizing a menu engineering analysis within a restaurant can greatly boost profitability and customer satisfaction. Follow this step-by-step guide on how to make the most of the menu engineering matrix.